The Content Strategist
Hey Everyone! So E-book checkouts increased by more than 200% in 2010 – and according to a New York Times recent article, it might be smart for publications to produce their own by “repackaging existing content for the “long tail” reader.” We have one called The Beginner’s Guide To Blogging & Content Marketing Strategy. So…
Good Morning! Why did Wikipedia succeed, when other encyclopedias didn’t? According to The Nieman Journalism Lab, it’s because Wikipedia focused on substantive content development instead of technology. Also, here are some great deconstructions of what some of today’s buzzwords mean in, and how to effectively use this information. Read about what the term “social media” means today, what…
Good Morning! It’s easy to forget about where the people you are trying to reach with your content are. Start by figuring out what strategy is ideal. Should you aim for global, local, or “glocal”? If it’s an international crowd you’re after, start crafting a global social media plan. If it’s your next door neighbor,…
Good Morning! Some of the big content guys are shaking things up. Conde Nast is making TV and Film, Amazon has a service that lets consumers manage their print subscriptions, and the Guardian is making their editorial content open to the public to see. But it’s not just them. An IBM study just revealed that Chief Marketing…
Designer Nick Felton has worked with Australian winery Between Five Bells to design the label for their upcoming 2010 Red. Its the first wine label to use an infographic to tell you something about the wine inside, using data like the vineyards’ vintage conditions, ferments facts about its grapes. In wine purchasing, of course the label is crucial. It’s interesting to see…
Hey everyone! Here’s some stuff we really enjoyed this weekend from around the web. How we can learn from journalists, HP’s content research, and concert opening acts. Plus, here’s a list of the 10 most popular brands on facebook, a video on why infographics matter, and a 5-step process to beat that inevitable writing pain we all feel sometimes. …
Here are three posts that are hot on The Content Strategist this week: Understanding Niches: Content for Luxury Brands The luxury goods market has not yet fully accepted buying and marketing online. A Bain & Company report predicts that internet-based purchases of online goods will increase over the next year to a whopping 5%…. The…
