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The Key To Reaching Tablet Users (And Anyone, Really…) is Flexibility

Ok, so recent studies have shown that tablet users consume a greater variety and volume of content than users of traditional channels. A couple interesting tablet behaviors to note: Incidental news reading is prevalent people go to specific brands they are used to more than they do on computers, many see the tablet computer as more… 

October 26, 2011 · Lexi Lewtan

Amping Your Blog’s Visuals, Step By Step

Good Morning!  A recent report found that page views were 94 percent higher for pages with visual content than pages that contained only text. But images can be unexpectedly tough to nail. You want each visual to be relevant, but not cheesy; affective, rather than decorative.  Here’s an amazing list of image search tools that will get… 

October 25, 2011 · Lexi Lewtan

Paywalls, Deconstructed

Hey Everyone! At least 150 paywalls have popped up over the last year or so, but many publications are not sure about putting in their own. For the New York Times, it seems to be paying off. PaidContent announced today that NYTimes.com has signed up a lot more customers in less time than its UK namesake, The Times.  They have 324,000… 

October 24, 2011 · Lexi Lewtan

Universities are Crushing Content Creation

Hey Everyone! So in yesterday’s Mashable Op Ed post titled The State of Media: Content at a Crossroads, we noticed an interesting sentiment.    ”The creation of content is now an amalgam of skills that I worry most universities have no idea how to teach,” Ulanoff expressed. But from where we stand, Universities themselves are crushing it… 

October 21, 2011 · Lexi Lewtan

Use Interactions to Take Your Content To The Next Level

Good Morning!  ”Content doesn’t live in a silo. In fact, it thrives only when coupled with other tactics and channels.” – Hubspot’s Blog  Interaction is crucial to successful content marketing. Trying to get popular? Use interactions to make your posts massively sharable. Trying to just get tangible customers? Use interactions to maximize your content for lead… 

October 19, 2011 · Lexi Lewtan

Inspirational Content Around The Web Lately

Hey Everyone! NY Magazine’s Focus On Daily Blogs Leads To Traffic Boost. We’re not surprised – their early adoption to online internet content was incredibly forward thinking. For more inspiration, check out The Atlantic’s coverage of how Jill Abrams at The NY Times trains her writers, plus 5 Secrets to Pixar’s Success. 

October 17, 2011 · Lexi Lewtan