The Content Strategist
Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days. According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past…
Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy…
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH…
Food bloggers have an advantage that most of us don’t – at the end of the day, everyone’s gotta eat. But that doesn’t stop them from creating incredibly juicy content. We’ve rounded up the best tips from our favorite creative culinary stars that keep readers coming back for more. Food Porn Daily Premise: The name…
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they should. Curation and original content are two ends of a spectrum in which you have a balance of material that works for you … and that you create or choose to best express what…
Happy Halloween Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. Amping Your Blog’s Visuals, Step By Step – Page views were 94…
Copyblogger is an amazing resource for any content creator. Brian Clark, the site’s founder, focuses on three main ideas: 1. Great content that is designed to spread. 2. An understanding of how social media works and changes. 3. Real relationships with those who can help get the word out. Clark is not just good at providing useful information,…
So you’ve got a company blog, and you are brainstorming post ideas. But beware – if your list includes writing about your new logo, how your pricing works, or the new foosball table installed for your employees, JUST STOP. Please. Unless you have something amazingly interesting to say (like data driven posts), blogging about your own business…
Recently, The Business of Fashion wrote a piece for their “Business of Blogging” series on Scott Schuman, the man behind the lens of world-renowned street style blog The Sartorialist. Schuman, who began blogging six years ago, is famous for his on-the-street fashion photography and uncanny ability to capture striking individuals with true style. He recieved…
