The Content Strategist
Heather Armstrong, known as Dooce to her followers, launched her popular blog in 2001 as a place for satirizing her experiences at work. She has since chronicled her experiences with depression, pregnancy, parenting, and health – or whatever is currently going on in her life. Ten years later, her blog receives tens of thousands of visits per…
The most forward-thinking e-commerce companies today view their blogs as extensions of their core offerings and use them to drive massive traffic and sales of their products. There is no one-size-fits-all advice that makes awesome e-commerce blogs. But there are shared traits that today’s successful Internet businesses employ. (If you’re still unsure why you should…
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
You have the blogging software. Your boss has agreed to let you blog. You even had the graphics department create some fabulous icons and headers. But each time you sit down to write a blog post, you find yourself wondering what to write about. Since the goal of a blog is to help increase your…
The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a…
