The Content Strategist
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…
Here's a post that breaks out some pay rates for well known online markets, and also some of the dynamics at work in the profession. It's a starter's tool for those who are thinking about what it means to write for the Web.
Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to uniquely interact and share content – but they all…
Gawker, Mashable, and Vogue all had site redesigns that made an impact on their business and showcased their innovation.
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…
There may be no universal rubric for assured high-traffic blog-entry word counts, but there's some quick math, strategic planning, and industry research that shows how some blogs work, when it comes to length. Have a look at what a few examples bring to light, and take away some practical advice on how to plan your next post.
