The Content Strategist
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…
Gawker, Mashable, and Vogue all had site redesigns that made an impact on their business and showcased their innovation.
According to Nieman Journalism Lab, Social Marketing is changing internet business models for the better. “When your customers are your advertisers,” they explain, “a hobby can become a sustainable business.” This was the case for Craig Finlay’s Wedding Photography business; Every person at the wedding inadvertently promoted Finlay’s brand by adding his content to their social graph. Photos…
Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting…
A great blog communicates on all levels, including visual, to attract and retain an audience. Even if you’re not “artistic” and lack the budget for a custom design, you can still have an attractive blog. 1. Know the Common Building Blocks Learn the basic design elements. You might not use them all (perhaps you don’t run…
According to the folks at Adage, mobile commerce is where it’s at this holiday season. PayPal conducted a national study with Ipsos – and found that 46% planned to make holiday purchases with a mobile device this year. They lay out some key strategies for mobile marketing that will successfully snag these shoppers, including Optimizing Your Site…
According to The Content Marketing Institute this morning,content marketers should really know their basics on Media Law. Apparently, libel cases involving online media have doubled in the last year – ouch! “Whether you are creating content yourself or you’re using an agency,” they explain, “you need to understand who is liable for any potential legal ramifications that arise,…
Everyone knows that things change, but the most successful companies seem to know what is going to change before anyone else. Does that make their leaders visionaries with a crystal ball? Most likely not. In most cases, the companies that are able to anticipate the future are led by strategic thinkers who have taken the…
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
