The Content Strategist
Cool Mashable piece today highlights the importance of satisfying your customers’ needs, so that they become your most influential brand ambassadors. “Happy customers who get their issues resolved tell an average of four to six people about their positive experiences, according to the White House Office of Consumer Affairs” they explain. It pays to treat your customers…
Everybody loves a good list of 10. So in a way, this is a list of 50… but still 10 ways to amp your strategy today. – 10 Tools For Converting Your Blog’s New Visitors Into Fans – 10 tips for journalists who want to be better presenters – 10 Sloppy Social Media Mistakes to…
Sponsored stories are now appearing on the Facebook home page – in addition to all of the spotify plays, article reads, and everything else that everybody does. The platform is getting very crowded, and tougher to understand for reaching your audience. But to restore your confidence, read away: Why Brands Still Need Facebook ‘Fans – Adage reminds…
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…
You know Klout is more than just a toy when The New York Times covers it – but are you using it in interesting ways for your brand? You probably should – the site, which helps you understand your web and social media influence, has shown how to make your Tweets Last Up to 67 Times Longer. If you…
There may be no universal rubric for assured high-traffic blog-entry word counts, but there's some quick math, strategic planning, and industry research that shows how some blogs work, when it comes to length. Have a look at what a few examples bring to light, and take away some practical advice on how to plan your next post.
So the Content-commerce strategy is getting serious respect as of late. For good reason – 76.3 percent of the online population, will make a purchase on the web. It began with more entertainment-focused content, like Thrillist, Birchbox, and Refinery 29, whose creative voice matched well with their branded partnership deals. But Paid Content is reporting that a group…
So Hubspot posed an interesting task for content marketers on their blog yesterday – “Newsjack” – or help crowdsource the original content journalists need with your brand (not in a promotional stance, but with your context). You will be rewarded, the claim, in stellar public exposure. ”If you are clever enough to react to breaking news very quickly,…
Brands are starting to use music platforms like Spotify and Rdio for creative branding and ad opportunities, according to Post Advertising. It should be on any experimental brand’s mind, they declare – because “every popular music app has experienced an explosion in new sign ups,” and “Facebook made recording, tracking and sharing listening habits simple…
