Content Marketing

YouTube’s Most Watched, LinkedIn’s Media Empire, Coca-Cola’s Vow

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:

YouTube’s 10 Most-Watched Ads in April (AdWeek)
The votes are in – here are YouTube’s 10 mega-hits from April.

Of course, Dove’s ‘Real Beauty Sketches’ is on the list. Then there’s Evian’s latest babies commercial. Both have soared to become YouTube’s most watched ads of 2013. Their secret? Powerful stories and human experiences.

LinkedIn Continues Its Evolution as a Media Entity with the Launch of Magazine-Style News Channels (PaidContent)
If you’re questioning the business value of content marketing, just take a look at LinkedIn.

When users click on the platform’s ‘News’ heading, they’ll land on a page with news channel subscriptions. Educate yourself, and follow what you care about most — all from one platform.

Coca-Cola Vows to Reduce Advertising to Kids (AdAge)
The public is blaming the soda giant’s sugar-filled drinks for the rise in obesity in the world. The brand’s reaction?

Fight the evil it’s been accused of causing. Coca-Cola has vowed to stop advertising to kids under the age of 12 — a big move for a giant brand.

Want to Make Better Decisions? Procrastinate (Inc)
A little reflection can go a long way. Decisiveness is a virtue, but so is self-reflection.

Sometimes, it pays to watch and wait. Collect data, ask lots of questions, and push your ultimate decision to the very last moment.

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