The Best Branded Content of July: Advertising’s McConaissance Continues
Wild Turkey's new "creative director" takes things to a whole 'nother level.
The Content Strategist
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Why Brands Need to Branch Out From Product-Focused Content
The old adage "write what you know" may be a bit misleading when it comes to content marketing.
The Biggest Audience Isn’t Always the Best
It's not about counting impressions; it's about making one.
What Can Brands Learn About Marketing From Street Art?
It's time for marketers to color outside of the lines.
The Best Branded Content of March
In March, the brand magazine made a big comeback.
Dove’s Newest Social Experiment Is a Content Marketing Hit
Dove's social experiment films are the Nicki Minaj singles of the content marketing world. They may get mocked on occasion, but they're built to go viral, and oh boy, do they pack a punch.
The Haters Have It Wrong: The Ice Bucket Challenge Is a Case Study in Great UGC Marketing
The ALS Ice Bucket Challenge stands as a testament to the power of campaigns that inspire people to create compelling content around a simple concept—something the marketing world has known about for some time.
What Great Content Marketing and Football Fandom Have in Common
With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.
Does Sex Still Sell? Or Does It Do More Harm Than Good?
Andy Puzder, CEO of Carl’s Junior, said in an interview with The Wall Street Journal that "We're the 'young, hungry guy' brand." Clearly, that’s whom their hypersexual ads are targeting. After 41 seconds of face-to-meat, meat-to-bikini contact, 18–34 year old straight men must be picking their jaws off the floor. Or at least that's how the theory goes. But does that actually result in more sales?