Strategies, tools, and tips for spreading content through the social web.
Social Media Sites Increasingly Popular for Breaking News
People are increasingly turning to social media channels in search of breaking news.
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Using Facebook to Build Strong Customer Service
Three out of four U.S. consumers expect a reply to their negative Facebook posts on brand pages. Here's how to be proactive about customer service on the platform.
Instagram Deal Predicted to Boost Facebook Ad Prices
The $1 billion acquisition of Instagram by Facebook last week could lead to higher advertising rates on the social network site.
5 Ways Photos Can Enhance Your Social Channels
Photos can make big statements on a brand's social media pages, and in fact, they receive more engagement on most platforms than any other form of post.
Social Media Marketing Spending in 2012 [INFOGRAPHIC]
The majority of marketers consider social media marketing to be important for their businesses, but still 40% of marketers are stumped on how to prove ROI, according to a recent survey of 3,800 marketers.
3 Creative Pinterest Campaigns That Caught Our Attention
Honda, Kotex, and British Midland International caught our attention with some pretty awesome Pinterest campaigns.
The Value of Tweets, Shares and Checkins [INFOGRAPHIC]
Social actions - such as tweets, shares and checkins - provide marketers with a certain value, as do the users behind those social actions.
How To Attract Valuable Twitter Followers
Building up your Twitter following is important, but only when it's done properly. Finding the right people to follow you should be the priority.
The Basics of Running Social Media Contests
Social media contests, while often designed to improve ROI, are not conducted in a way that enables marketers to do so.