The Content Strategist
Strategies, tools, and tips for spreading content through the social web.
Eric Carvin, the Associated Press social media editor, wants all of AP's 2,500 journalists to use social media and use it well.
Twitter has updated its Discover tab, making it easier for people to find content that they're looking for.
Ninety percent of marketers are using social media, and 93% of those users reported that social media is "important to their business."
By learning how to navigate LinkedIn, companies can expand their follower base and gain more exposure.
Using social media to drive sales has been retailers’ great challenge of the 2010s. But it’s easier than most people think.
Judging by its millions of followers, Disney's theme park slogan of "the happiest place on earth" extends to cyberspace as well.
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
Facebook fans and followers who are bombarded with company updates and sales pitches, which will surely turn away and may sour on the brand.
Google+'s hangout feature, which allows people to chat with each other via webcam, is a great tool for customer service and marketing.
