Strategies, tools, and tips for spreading content through the social web.
Using Pinterest for Market Research
By examining the different sections on the Pinterest site, marketers have the ability to research what appeals to customers the most.
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Bing Adds More Social to Search
Bing, the runner up search engine behind Google, is taking steps to simplify its design and add social media results into the mix.
Engineers Jump Digg for WaPo’s SocialCode
Digg announced Thursday that The Washington Post's subsidiary, SocialCode, has hired 15 engineers who worked for the site.
Where Credit Is Due: AmEx Is Card King on Twitter
American Express has been a major player in the credit card game for decades, and when it comes to Twitter, it's the clear-cut winner.
Facebook to Expand Offers to E-commerce
The social media giant plans to display coupons in news feeds, sponsored stories, and ads targeting specific markets to boost sales.
Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
Social Media Hasn’t Killed the Newsletter Star
Social media may seem like it can do it all for marketers, but email newsletters remain a top way to reach out to customers.
Social Media Can Turbocharge Email Marketing
For marketers to make the most of email campaigns, they need to use social media pages to enhance consumer relationships.
Navigating the Levels of Facebook Advertising
Marketers spend more money advertising on Facebook than on any other social media site, but how they spend money differs.