Strategies, tools, and tips for spreading content through the social web.
Is Facebook Worth It?
With half the advertising worth of Google, Facebook's $100 billion IPO assessment may be ambitious.
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Unlocking the Twitter Marketing Puzzle
Marketers are starting to figure out Facebook, but Twitter remains much more a mystery to almost everyone who isn't American Express.
Just before Facebook’s IPO, G.M. Stirs Advertising Debate
The car company's announcement that its Facebook ads were underperforming is awkward timing for the social media giant.
The Top Brands Worldwide on Facebook [INFOGRAPHIC]
In America, there are 157 million people on Facebook, while globally, 901 million use it, according to a new infographic by SocialBakers.
Getting the Most Out of a YouTube Page
Marketers, if they hope to keep up with the competition, should focus on creating videos and maintaining companies' YouTube pages, according to industry experts.
Adding Television to the Social Media Mix
An effective way to combine television and social media efforts is by encouraging customer to chat about television programs on Twitter
Pringles Makes its Facebook Page Pop
Pringles boasts 19.2 million likes and is the sixth-biggest food and beverage brand on the site.
Birchbox Explores the Beauty of ‘Twitter Parties’
The latest addition to Birchbox's arsenal is a partnership with the CW television show "Gossip Girl" and live Monday night Twitter parties.
Twitter Adds Email Marketing System
Twitter has acquired the employees and technology behind RestEngine, a system that sends out personalized emails.