Social Media Marketing Spending in 2012 [INFOGRAPHIC]
The majority of marketers consider social media marketing to be important for their businesses, but still 40% of marketers are stumped on how to prove ROI, according to a recent survey of 3,800 marketers.
The survey, which was released in conjunction with an infographic published by World View Editing, also shows that 59% of marketers use social media six or more hours per week, while 33% use it 11 hours or more a week. That’s not too much of a time drain, but could be seen as time-intensive for small teams.
Video marketing seems to be the upcoming hot spot. In 2012, 76% of marketers plan on increasing their usage of YouTube and video marketing — it tops the charts in terms of planned investments for next year.
Check out more of the data below. How much time do you spend each week on social media marketing?