5 Golden Rules for Building an Audience in a Boring Industry
A good content strategy can work in any industry, provided it's the right strategy.
The Content Strategist
2015
Filter
Taboola Raises $117 Million as the Competition for Content Distribution Supremacy Heats Up
Content recommendation service Taboola announced Wednesday that it has raised a $117 million in a Series E funding round as the competition for paid distribution dollars reached a new high.
How Quirky Created a Truly Original Content Operation
If necessity is the mother of invention, then Quirky is its magnanimous uncle. Quirky, which was founded in 2009 by inventor Ben Kaufman when he was 25, turns consumer product ideas into bankable inventions with an unorthodox approval process. People submit their ideas online, Quirky’s staff reviews them, and the top 10 or so are…
The Editor’s Guide to Working With Brands
The head of Contently's editorial services team on being a mentor to marketers, engaging with your audience, and what else editors in the new media landscape need to know.
Don’t Let Data Idolatry Kill Your Content Marketing
Measure trends, A/B test headlines, and build algorithms—but data points don't illuminate everything. You still need to tell a good story.
A Belated, Catty Analysis of Sunday’s Super Bowl Ads
Dadvertising, empowertising, THAT Nationwide commercial, and everything in between.
Meet Snapchat’s Original Web Series: “Literally Can’t Even”
Like Snapchat's pictures and videos, its web series—the first episode is "Sip & Surf Party XXX"—disappears after a short while.
Welcome to the Super Bowl Commercial Store [Contently Comic]
Puppies, patriotism, talking toddlers... Are Super Bowl ads getting so formulaic that they can be served up like a fast-food order?
The Best Branded Content of January
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.