The Wizard and the Wand: Can Technology Solve Content Marketing’s Biggest Problem?
Most brands still haven't mastered the one skill that makes content marketing work: telling relevant stories, day after day.
The Content Strategist
2015
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Infographic: The Beginner’s Guide to YouTube Advertising
Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable…
Watch This Hilarious Video About Paid Media Addiction That’s Way Too Real
Usually when a piece of satire hits way too close to home for me, it involves marketing bros or a crippling addiction to fantasy football in some way. But this one involves paid media, which might be even worse. Content analytics platform Conductor hit the mark with the spoof below on paid media, imagining it through the lens of…
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
Audi Gets Freaky in a Surprisingly Amazing 50 Shades of Grey Spoof
I’ve got to be honest: I did not think expect to start this week by writing about a 90-second branded video from Audi that contains multiple sex-toy jokes. But here we are. In a surprising piece of Valentine’s Day content, Audi got SNL’s Vanessa Beyer to star in a video where she channels Ana Steele…
#ModernMarketing Podcast: Episode 1, What’s Next for Brand Publishing?
In the inaugural episode of Contently's very own podcast, host Kavi Guppta discusses the past, present, and future of content marketing as we begin 2015.
3 Up-and-Coming Sports That Brands Should Back Before Red Bull Takes Over
It's about time that some of the less "x-treme" sports started getting their own special attention from brands as well.
Why Do Stories Matter? Ask This Millennial Stuck in an Elevator
Let the former publisher of The Awl show you how monkey friends, bananas, and being trapped in Vietnam all relate to why we need well-told stories.