A Story About Stories (a Product Announcement)
Introducing our newest feature: the Stories API.
The Content Strategist
2015
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Content Catchup: Facebook’s Master Plan, Real-Time Marketing’s Fatal Flaw, and More Must-Reads
Here's what you missed while wondering whether it's possible for anyone over the age of 25 to understand Snapchat...
Content vs. Legal: Brand Publishing’s Big Battle [Contently Comic]
It's the second edition in our weekly Contently comic series. This time, we're tackling legal approvals with a visual and a #hottake.
5 Brand Parodies That Won the Super Bowl
To riff on Samsung's Super Bowl ad parody, we can't wait for the New England Nationalists to take on the Seattle Ocean Birds this Sunday.
The Super Bowl Ad Irrelevance Tax: Examining the Price Brands Pay for 364 Days of Not Mattering
The Super Bowl used to be the big time for brands with amazing stories to tell. Now it's pretty depressing.
Facebook’s Launching a Super Bowl Content Hub. Will It Work?
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
Can Condé Nast Win at Native Advertising by Breaking Down the Church/State Wall?
Media critics have butted heads over 23 Studios—one said Condé Nast was "debasing" its editorial content to bolster its advertising.
Meet Snapchat Discover, the New Millennial Media Network
You'll soon find content from People, Comedy Central, and more among your friends' selfies on Snapchat Stories.
The 10 Best Super Bowl Ads of the YouTube Era
Beer brands and car companies, puppies and babies, a one-second ad and a poignant portrait of heartland America.