Infographic: The Secret Formula for Creating Shareable Blog Posts
Your blog post may not spread to millions, but tens of thousands is a reasonable goal. How? Following these tips is a great start.
The Content Strategist
2014
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Collectively: The Upworthy of Branded Content, or a Doomed Experiment?
Collectively, a media platform that launched last week, aims to transform millennials' apathy into Earth-altering action by channeling to its cause the feel-good shareability of Upworthy and the financial backing of 29 brand partners.
Why You Need to Stop Using the Term ‘Brand Journalism’
If your purpose is to increase ROI for a business by obtaining more customers, you're not in the journalism game.
This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How
It's time you met PetFlow, the most successful content marketing operation you've never heard of.
Content Marketing Catchup: IBM’s Incredible Content, How Neuroscience May Change Marketing, and More Must-Reads
Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this "marketing science" to the next level.
The Ultimate Email Optimization Infographic
I have an unnatural love for Neil Patel's daily newsletter; he's like the content marketing fairy, sprinkling a new audience growth trick in your inbox every day.
Maybe Money Does Grow on Trees: Inside TD Bank’s New Branded Art Campaign
Banking, art, and environmentalism don't have much in common. But for now, TD Bank is bringing all three elements together for their experimental pop-up art gallery titled “Art for Trees.”
This Org’s Content Marketing Saves Thousands of Dogs and Cats From Euthanasia Each Year
Content marketing can do a lot of things. It can build a brand identity. It can inform and entertain. It can attract a loyal following. But can it save thousands of dogs from euthanasia?
Is Neuroscience the Future of Content Marketing Measurement?
When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.