5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
The Content Strategist
2014
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Why Inbound Marketing Is on the Rise, and What That Means for Content Marketing
As Hubspot's Joe Chernov put it: "I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content."
Ad Industry Leaders: Create Video for YouTube, Not TV
Brands have largely failed to embrace YouTube as a unique innovation, instead insisting on treating the medium like TV, said industry leaders during the Advertising Week.
Watch Cheerios Celebrate Love in This Bold, Beautiful New Video
Cheerios' latest video demonstrates how pure, simple storytelling can make the best kind of ad.
‘Native Advertising’ Just Celebrated Its 3rd Birthday as Buzzword, so Here’s a Fun Infographic
As a buzzword, "native advertising" is a baby. Before Fred Wilson broke out the term at OMMA Global three years ago, it was as foreign a term to many people in the media and marketing as #YOLO. (Oh, how times have changed.)
Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies
MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate.
How Funny or Die Makes Branded Content Go Viral
Over the past seven years, Funny or Die has built a viral media empire, home to Internet sensations like "The Landlord" and "Between Two Ferns." But rapidly, they're also becoming a viral branded content shop.
‘We Always Give People a Path Into Our Technology’: Inside IBM’s Incredible Content Marketing
Few of IBM's brilliant inventions are easily explained to non-technological folks, yet for the 103-year-old company, that’s okay. The tech giant has found a way to be extremely innovative even when its inventions and services are perplexing.
Together We Make GIFs: Why the Madden GIFerator Is Viral Content Marketing at Its Best
How can a company penetrate the Internet's imposing fortress of inside jokes, unsaid rules, and often virile criticism to produce an effective, popular, and uncontroversial viral marketing campaign? The answer to that question lies at the heart of the "Best Meme of 2014": The Madden GIFerator.