The Content Strategist
Last Friday, Wendy's and Boyz II Men paired up to create a ballad about the chain’s limited edition pretzel bun. Not gonna lie, it's been stuck in my head for the entire day. I'm a sucker for crooners in suits.
Earlier this year, brands jumped on Sheryl Sandberg's #BanBossy campaign to empower young women. Now, there's a new hashtag in town: #LikeAGirl.
Impossible to plan or predict—and tricky to capitalize on—the inadvertent brand content moment is the albino unicorn of viral marketing. Here are five of our favorite inadvertent branded content moments for you to look upon jealously, and hope that maybe someday you’ll get this lucky.
Every month, Google posts a list of the top brands on YouTube. It's a feather in the cap of agencies and media buyers who put hard work into a compelling ad. Yet not all ads on the leaderboard are created equal.
Bacon is not a hard sell. Still, Oscar Mayer continues to take bacon content marketing to new levels of crispiness with its Oscar Mayer Institute for the Advancement of Bacon (OMIFAB). The latest campaign? A coalition between the other, less-famous Bacons: Turkey and Michael—Kevin Bacon's brother.
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
"YouTube for Vines" may sound like a half-baked Silicon Valley VC pitch, but Vine.co actually pretty cool. The new platform gives Vine it's first robust desktop experience, and it features a search engine, just like YouTube.
It's no secret that online video is booming. According to a recent comScore report, more than 85 percent of Americans watch digital content, and more than 48 billion online videos were viewed by 183 million Americans in January alone. And right now, YouTube is launching a full-scale ad assault in hopes of becoming a mainstream rival to cable.
Instead of a hit-or-miss viral video, the video game equipment company hacked a 50 percent sales growth through a series of YouTube content partnerships.
