The Content Strategist
This week's must-read stories, for while you're going over the river and through the woods to sit around with your family on Easter staring at your phone...
I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.
YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?
Rockstar hopefuls can now get one step closer to their dream with the help of ADD52—a new musical content platform created by Samsung, Def Jam co-founder Russell Simmons, and entrepreneur Steve Rifkind.
YouTube’s blown up to become a serious rival of the cable industry. But the platform’s shared revenue model can leave the content creators disappointed and looking for alternate ways to fund their programs. Simultaneously, brands are investing more and more in original video content in hopes of sparking a viral hit. In theory, YouTube stars…
After making a massive splash on YouTube, the shaving start-up has spent the past few months advertising on TV. Here's why the medium is still relevant even to a 21st-century company.
Google has unveiled a new program to help brands create a YouTube video content strategy. This may be a commentary on brands' reluctance to dive into YouTube ads, or perhaps what Google sees as the next evolution of the TV commercial.
YouTube is the world's second largest social network. If your brand isn't active on this platform, you may be missing out on key customer connections.
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
