Content Marketing

YouTube Demystified, High-Impact Sales Copy, Blogger Entrepreneurs

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Thursday:

Five Ways to Organically Grow Your YouTube Audience (PandoDaily)
YouTube is the world’s second largest social network. If your brand isn’t active on this platform, you may be missing out on key customer connections.

Audience development is just as important as the content you’re producing. Here are clear steps to help you get started.

The Secret to High-Impact Sales Copy (CrazyEgg)
The bad news is that your sales copy is probably useless. The good news is that if prospects are reading your product descriptions, they’re already very interested.

Your copy’s job is to help your customers imagine the benefits of using your product. It’s up to your marketing team to make that connection real.

How Bloggers Are Scoring Million-Dollar Funding Rounds (AdAge)
Your company blog is more than just a marketing tool — it’s foundational to your business and product.

Prominent bloggers are leveraging their influence to build startups, pitch investors, and forge strategic partnerships. Here is how to capitalize on the success of your blog.

Mom, What’s a TV Network? (AllThingsD)
It’s an understatement to say that the Internet is transforming multimedia.

Imagine that you’re a child who’s grown up on YouTube, Netflix, Hulu, and other online media. What the heck is a TV network? Has digital media reached a point where that question is actually relevant?

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