Lean Viral Ads, Facebook Engagement, Marketing to DNA
Harvard Business School marketing professor Thales Teixeira looks at why and how people watch online videos.
The Content Strategist
YouTube
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Google’s Content Splurge, Must-Watch Memes, Brand Community Wins
The Yahoo-Tumblr deal closely resembles a high-profile integration from back in 2006 — Google and YouTube.
BuzzFeed’s Classroom, Awesome Craigslist Ads, Stand Out in a Crowd
BuzzFeed has launched a one-of-a-kind program to train agencies to become master storytellers.
YouTube’s Most Watched, LinkedIn’s Media Empire, Coca-Cola’s Vow
The votes are in – here are YouTube's 10 mega-hits from April.
Marketing on Tumblr, Inventive Cultures, Strategy Meets Rocket Science
This micro-blogging platform is the 32nd most popular website in the world, but is it relevant to your business?
How Dove’s Real Beauty Video Touched a Nerve and Went Viral [VIDEO]
The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.
Snack Puppet Masters, YouTube Smarts, Silly Marketing Mistakes
From an advertising standpoint, snack foods have many faces. They're cheesy, healthy, family-friendly, satisfying, and awesome.
Most Shared Ads, Powerful Social Networks, Infographic Fails
There's no avoiding the fact that YouTube is revolutionizing the digital advertising industry.
New Video Shows Oreo Gets Branded Content [VIDEO]
The “Oreo Separator Machine” videos show that the brand really understands how to reach people online.