Data Spawns a Mascot, Customer Is King, Elmo Goes Viral
It's hard to believe that the Geico Gecko is 10 years old. Little known fact — he was never supposed to be the insurance company's big mascot.
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How Narrative Videos Can Bolster Core Brand Strategy [VIDEO]
Want to produce the next viral video? Join the club -- but in the meantime, take control of your brand's video strategy.
Why YouTube Capture Raises the Bar [VIDEO]
YouTube, already a giant in the content game, is laying the path for the next wave of the video explosion. Enter: YouTube Capture.
How to Develop a Great Branded Podcast
For those representing brands or who want to promote a new book or product, podcasting is a low-cost way to spread awareness and build an audience.
How Videos Convert Viewers to Consumers [INFOGRAPHIC]
Invodo reports, "Shoppers who view video are 174 percent more likely to purchase" than those who did not.
Ford’s Fiesta Movement, YouTube NASCAR ruling, Graph Search Basics
ClickZ's Melanie White covers Social Media Week and the relaunch of Ford's "Fiesta Movement" campaign.
Pinterest Valued at $2.5 Billion, Rules of Mobile Email, Pay for YouTube?
The Wall Street Journal reports that Pinterest, which just raised $200 million in its latest round of funding, is now worth $2.5 billion.
Streamy Awards Best Videos, Pinterest Challenges Twitter, Google PageRank
PaidContent highlights the best of the Streamy Awards, hosted by Chris Hardwick, which recognizes the top web videos.
Valentine’s Content, Power of Images, YouTube’s Viral Reunion Campaign
Tessa Wegert of ClickZ writes about what brands did for Valentine's Day marketing.