Valentine’s Content, Power of Images, YouTube’s Viral Reunion Campaign
The Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:
Brands Tapping into Valentine’s Day
Tessa Wegert of ClickZ writes about what brands did for Valentine’s Day marketing. The Wildlife Conservation Society brought back its “Name a Roach” campaign on its website and Facebook, where fans can weigh in on what they think a roach should be called.
U.K. clothing retailer Not on the High Street started a #TweetHeart Twitter campaign. “By sending a tweet to the brand about someone special using the #TweetHeart hashtag or, alternatively, posting to the brand’s Facebook page, participants could see their tweets turned into a customized show,” Wegert says.
Ideas for Visual Content Marketing
Content Marketing Institute’s Steve Glauberman writes about visual content marketing.
He says that companies should create custom infographics that are “appealing to the eye, but also highly relevant to your target audience.”
Marketers can go retro with their campaigns and “post a visual history of their origins on a Facebook page, including everything from business milestones like new locations and new services to photos of old product packaging and retro ads.” They should also give a behind-the-scenes look at the company with photos of what goes on.
YouTube’s Viral Reunion Campaign
Mashable reports on a viral campaign on YouTube that helped one girl find her vacation photos. The video, titled “Who’s that girl?” is 24-seconds long and asks viewers to help locate the girl so that her SD card, which contain hundreds of vacation photos, could be returned.
The card was originally found in the Netherlands by Peter van Leeuwen, who posted the video in late January. The girl got her card back this week after a friend saw the video.
Intel’s TV Service in the Testing Phase
According to Gigaom, Intel is testing its TV service in hundreds of homes.
Intel Media will be introducing the service in the United States before the end of 2013 “through a mix of retail partnerships and direct sales to consumers.”
In an announcement earlier this week, the company revealed that the device would come equipped with a camera that could identify its viewers and provide personalized ads.
How to Find Guest Blogging Jobs
CopyBlogger reports on three services that writers can use to find guest blogging opportunities.
They can search Topsy for popular topics and add in “guest post.” For example, they should type in “guest post” cooking if they want to write about cooking. That same search can also be run on Google+, which will most likely garner a lot of results. Bing ranks differently than Google, so it’s also worth it to try that search engine as well.