The New Hollywood: Why Brands Are Making Movies
Forget about 30-second commercials. Now, brands are making movies that put typical Hollywood fare to shame.
The Content Strategist
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10 Campaigns That Should Win Best Branded Content at Cannes
As brands go for glory at Cannes, here's our look at the favorites that could take home the coveted Best Branded Content Lion.
The Best Branded Content of April
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks.
Keywee and the War for Content Distribution Supremacy
The war over content distribution is heating up, and venture capitalists are rushing to provide ammo.
Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Strategist Six: This Week’s Top Stories Like Twitter’s TV Possibility
Bad news: Time Magazine released a tool that measures time wasted on Facebook. Once you're sufficiently flabbergasted, we've listed more procrastination ammo for you to share.
Content Partnerships Fuel Startup Growth
How Startups Can Leverage Content Content marketers go out of their way to build their social media channels based on an idealized perception of their brand. Given the internet’s voracious demand for that content, however, brand managers are stuck with a quandary — and a need — to fuel a conversation where there wasn’t one…