The Content Strategist
If you've ever left your cell phone or wallet on a plane, there's a good chance you know what it's like to get in touch with your inner Nic Cage. But if you're a passenger of Dutch airline KLM, you might have gotten a delightful visit from Sherlock instead.
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.
According to Google, 76 percent of Gen C makes YouTube their first stop for online videos. Sixty-one percent take action after watching a branded video, and half buy brands that support causes they believe in.This presents huge stakes for CPG brands. Here are a few recent campaigns that show how they're buying in.
While it's hard to pinpoint an exact formula for creating cool content, we can look at a few brands who managed to find that sweet spot of fun and engaging storytelling, even when they're selling something as mundane as a blender or checking account.
MDG Advertising is responsible for this massive, glossy infographic about the importance of native advertising for content marketers, featuring social media, metrics, and the future of native.
It's football season, and Lenovo/The Onion's razor-sharp parody of Hard Knocks and office fantasy leagues is back.
How do brands grab the attention of jaded consumers? The answer is simple: They make fun of themselves. When brands poke fun at their flaws, consumers view them as down-to-earth and relatable; it's the same phenomenon that makes Jennifer Lawrence so popular.
Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
Before Chipotle's "Farmed and Dangerous" and IKEA's "Easy To Assemble," there was "The Temp Life," the web's first-ever branded series, which launched in 2006 under the guise of professional actor and producer, Wilson Cleveland.
