Watch: KLM’s Lost-and-Found Delivery Puppy Is Content Marketing Gold

If you’ve ever left your cell phone or wallet on a plane, there’s a good chance you know what it’s like to get in touch with your inner Nic Cage:

But if you’re a passenger of Dutch airline KLM and you land in Amsterdam, that might not be the case. Instead, you might have gotten a surprise visit from Sherlock, KLM’s incredible (and adorable) lost-and-found delivery dog, who sniffs out your self-loathing to deliver whatever you lost:

Sherlock is aided by his human coworkers, who use of social media activity to track passengers who have lost their prized possessions. KLM claims 80 percent of the items lost in Amsterdam’s Schiphol Airport are returned to the rightful owner.

The video was posted yesterday, and it’s already racked up almost 200,000 views. Amsterdam really is a magical place.

Image by KLM

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