The Content Strategist
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
In 2015, ad agencies may find themselves having a lot in common with the New York Jets.
Most brands obsess over the creative qualities of their video. Yet few spend enough time and attention to another key element—how and where they’re going to host the work. This isn’t a peripheral concern. An ideal video host could help track ROI, generate leads, and bring in traffic. This helps pay the bills, and sustains…
Halloween is the perfect time for brands to get a little weird with their commercials. Heart-warming scenes of families eating their morning cereal are suddenly replaced by flesh-eating zombies, insane ax murderers, and demon children. It's fantastic.
Brands have largely failed to embrace YouTube as a unique innovation, instead insisting on treating the medium like TV, said industry leaders during the Advertising Week.
Cheerios' latest video demonstrates how pure, simple storytelling can make the best kind of ad.
Over the past seven years, Funny or Die has built a viral media empire, home to Internet sensations like "The Landlord" and "Between Two Ferns." But rapidly, they're also becoming a viral branded content shop.
Here's what you missed in the content marketing world this week.
With 7 million subscribers, almost 150 channel partners, and more than a billion views, The Whistle hopes to reshape sports media on the level that ESPN did four decades ago.
