10 YouTube Stars Your Brand Should Partner With
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.
The Content Strategist
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Infographic: The Beginner’s Guide to YouTube Advertising
Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable…
Content Catchup: Facebook’s Master Plan, Real-Time Marketing’s Fatal Flaw, and More Must-Reads
Here's what you missed while wondering whether it's possible for anyone over the age of 25 to understand Snapchat...
Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
In One Chart, the Story of How Facebook Came to Take Over the Media and Marketing Worlds
Facebook now drives one quarter of all referral traffic, over three times that of all other social sites combined. What's even more surprising is how they got there.
Is Medium the Next Big Frontier for Content Marketing?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
What You Can Learn From the Best Marketer of the Year
Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.
The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
Watch This Bank Break the Fourth Wall in Hilarious Fashion
Who says that finance content can't go all Ferris Bueller on us and break the fourth wall?