The Content Strategist
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
Here's what you missed while spending half your waking hours attending to your office fantasy football team...
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn't just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox's content management system (CMS), Chorus.
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
It's hard to imagine the news article ever going away. But as the crop of media startups launched in the last year have shown, an emerging trend in publishing is the deconstruction of the article into units native to the Web.
