Storytelling Lessons from Zach Sobiech’s Beautiful Life [VIDEO]
When 14-year-old Zach Sobiech discovered that he had terminal cancer, he decided to do what he always wanted — to become a rockstar.
The Content Strategist
video
Filter
Why Everything Is Data [VIDEO]
Two years is a long time for a video to stick around. But this one has staying power.
The Ultimate Case for Video Marketing [INFOGRAPHIC]
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
Lessons From ‘Present Shock’ for Content Producers
One of the most formidable challenges for contemporary writers, editors and publishers is grappling with what author Douglas Rushkoff calls "present shock."
How Videos Convert Viewers to Consumers [INFOGRAPHIC]
Invodo reports, "Shoppers who view video are 174 percent more likely to purchase" than those who did not.
Lexus Livens Up SI Swimsuit Issue with QR Video Codes [VIDEO]
In a new ad for Lexus, the brand promotes its sexy QR code technology that was created in collaboration with Sports Illustrated.
Vine Gives Video Marketing a Twist on Twitter [VIDEO]
Vine has been shaking up the tech, advertising, and media worlds this week.
The Magic of Interactive Videos [VIDEO]
Storytelling doesn't need to just happen on the brand's side of things. Sometimes it's a good idea to let consumers in on the fun.
Arrested Development Crowdsourcing Walk-On Roles for Fans [VIDEO]
The show, with its new network, will award six fans the coveted prize of a walk-on role.