Storytelling Lessons from Zach Sobiech’s Beautiful Life [VIDEO]

When 14-year-old Zach Sobiech discovered that he had terminal cancer, he decided to do what he always wanted — to become a rockstar. His mission? To show the world that the time to start living your life is always now.

Zach’s story is powerful, emotional, personal, and compelling. In an experience so scary and sad, he radiated relentless beauty. Zach died on May 20.

Zach wasn’t a marketer, brand advocate, or PR specialist. Yet, in speaking from his heart, he told a story more powerful than what you see in most content marketing campaigns and media stories. When it comes to professional storytelling, Zach’s story sets the bar.

The power of Zach’s message comes from the fact that he truly believed in it — he lived and breathed the life lessons that he was so devoted to teaching.

Zach’s video is inspiring — and what makes his message effective is his authenticityIt’s a human-to-human connection that will forever live in the form of multimedia.

His video does in fact communicate a powerful sales pitch — to make the most out of your life.

Zach’s story illuminates that if you look past your natural fears, you’ll find unexpected beauty — and that’s exactly how is video ends.