Year’s Best Media Plans, Infographic Basics, Social Media Age Wars
The Content Strategist picks the day's most relevant and interesting stories about the world of content from around the web.
The Content Strategist
user generated content
Filter
Expedia’s New Campaign Features Travelers’ True-Life Experiences [VIDEO]
A new campaign by Expedia is emphasizing the experiences of travelers by using user-generated photos, videos, and stories.
User-Generated Content Site Bleacher Report May Fetch $200 Million
After ending its relationship with Sports Illustrated last spring, Turner is rumored to be in negotiations with Bleacher Report.
YouTube Launches Marketplace for Brands and Content Creators [VIDEO]
YouTube has introduced a new marketplace to connect YouTube "stars" and brands to produce innovative video content.
The Pentagon Wants User-Generated Content
The Pentagon recently decided to create a network called Eureka that will allow military personell to share and rank stories.
The Combined Power of Professional and User-Generated Videos
Content marketers can benefit most from using a combination of professionally produced and user-generated videos, according to a new study.
How Much Original Content Makes A Strategy Effective?
How much original content makes a strategy actually effective? The popular stock and flow content debate continues in Digitay’s recent post “Brands Want Content Curator Jobs.” Their take? A lot. “It takes time to build that reputation, whether creator or curator,” explained Neil Chase, svp of editing and publishing at Federated Media. “It might take faster if you’re good at what you do,…
Balance your Mix of Stock and Flow Content Like A Pro
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they should. Curation and original content are two ends of a spectrum in which you have a balance of material that works for you … and that you create or choose to best express what…
A Deep Dive Into Etsy’s Content Strategy
Etsy sold $45.8 million worth of doilies and mustache-shaped phone cases in August. Since its launch in 2005, Etsy has become the premier destination for handmade good sales on the Internet. Its massive stature is due in large part to the edification of a solid brand, a brand that was developed through curated user-generated content…