The Content Strategist
It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a post that’s equal parts jargon and manufactured hype. Five minutes later, the post is buried in downvotes and snark. It’s a cautionary tale replayed…
Video is changing how consumers engage with brands. But how do you effectively use it to move prospects through the funnel? Discover three top video formats you need to include in your content marketing efforts this year in our latest blog.
We've studied some of our favorite tech companies in order to bring you a short list of stand-out content marketing from six industry leaders.
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.
At Facebook, employees are getting better at their jobs thanks to an old-fashioned social network: snail mail.
Brands want everyone to be storytellers... but only about how much they love their brand.
The most popular ad campaign for the most popular sports event in America isn't an over-the-top million-dollar spot made by an agency. It's made by you—the viewers.
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
Delving into the fluid intersection of user-generated content and news.
