NFL Keeps Up the Pressure on Twitter
Even in the offseason, the National Football League is busy on social media, keeping fans in the zone and engaged for the coming season.
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Expedia’s New Campaign Features Travelers’ True-Life Experiences [VIDEO]
A new campaign by Expedia is emphasizing the experiences of travelers by using user-generated photos, videos, and stories.
How to Leverage Offline Events to Create Content
Holding and participating in offline events is a way to inspire content creation.
Funny Business: 5 Content Strategy Lessons from Two Comedians
Two high-profile funny-men who tweet their own words to the world can teach a few things to any marketing team looking to grow a brand.
Why Women are Overtaking Men on Social Media [INFOGRAPHIC]
More women than men now use mainstream social networks Facebook and Twitter.
How Google Keeps Its Twitter Empire Running Smoothly
Google's Twitter network provides a model for companies large and small looking to maintain one main account and a host of sub-accounts.
Pepsi.com Pushes Content for ‘Live For Now’ Campaign
Pepsi's new website includes trending Twitter topics, news articles, tweets from fans, videos, and photos.
CNBC Editor Wellons Seeks to Close the Social Media Age Gap
CNBC Social Media Editor Mary Catherine Wellons doesn't think age needs be a dividing line between TV viewers and social media users.
CNN’s Straight News Approach Makes It Tops on Twitter
Twitter is where people go for news. CNN, the leading news source on the site, has that market cornered.