Intellectual Voyeurism: The Understated Value of Twitter
Twitter’s unique offering is the ability to listen in on conversations between the brightest minds in your industry.
The Content Strategist
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Major Corporations Expand Their Social Media Reach [INFOGRAPHIC]
Companies rounding out the Fortune Global 100 list are top players on social media sites like Twitter, Facebook, and YouTube.
Southwest Airlines Is Flying High on Twitter
Southwest is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.
Democracy Now! Aims to Grow Support, Viewers with Social Media
Democracy Now! online coordinator Jessica Lee is working to make the station's one-way broadcasts a two-way street on social media.
Reddit and Twitter Power News Reporting with Crowdsourcing
The site, along with platforms like Twitter, features users who compile facts, data, and information to contribute to telling a story.
Nike Planning Live Promoted Tweets During Olympic Games [VIDEO]
During the 2012 Summer Olympics, Nike will be sending out tweets via its Jordan brand that revolve around the different competitions.
How Lingerie Brands Get Intimate with Enticing Retail Content
Journelle, a small lingerie retailer for “the woman who’s outgrown Victoria’s Secret,” is growing its brand through creative online content.
How Mega Corporation Walmart Maintains Its Twitter Clout
The store is the 11th most popular corporate brand on social media, with more than 400,000 Twitter followers.
Sony’s Director of Social Media Seeks Not Followers But ‘Loyalists’ [INTERVIEW]
Chad Kaszer, director of social media at Sony, tells The Content Strategist how the company has used content to expand its social community.