The Content Strategist
So brands, it turns out, are not people after all — at least on Facebook. The social media giant recently moved last week (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands.
Creating high-quality branded content is very important, but when it comes to making sure your ad dollars are spent properly, understanding the best ways to get eyeballs on your content can be just as crucial to your success.
As Digiday's Ricardo Bilton noted one week ago, media companies are raising venture capital at an unprecedented rate — for the digital age or any other. For that promise to be fulfilled, brands are going to have to innovate right along with them. It's time to get caught up on that rising media tide:
"If a picture paints a thousand words, then Tumblr is the greatest story-telling medium available in the social space."
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.
Pretend you're reading this at home, and your sweet tooth has taken control of your brain. Here's your dilemma: You can face the delay and uncertainty of your own baking, or you can have your cake right now -- but it comes only in vanilla. What do you do?
Sarah Lacy's grand theory about Facebook and WhatsApp, Pinterest's no-bro zone, and more must-read content marketing stories.
Like an expert craftsperson, Zady, the 8-month-old site that sells "clothes with a conscience," has storytelling woven into everything they do—literally every item on the site includes the in-depth story behind it.
They say a picture is worth a thousand words, but for retailers looking to engage consumers via social media, that may be an understatement.
