The Content Strategist
It was a crazy week: branded content turned into an evil weapon. Tumblr turned into Big Twitter. A certain CCO promised to battle for the soul of branded content. At The Content Strategist, we were on the beat. Check it out: This Week’s Top Stories in Content Marketing 20 Brand Publishing Predictions for 2014 At…
Tumblr is taking a page from the Twitter handbook and finally allowing its users to @ mention each other directly. Facebook and Instagram adopted the feature years ago, and now, the nearly 7-year-old, Yahoo-owned microblogging platform is finally jumping on board. Tumblr announced the new feature in a staff post on Tuesday, accompanied by (what…
Hit the play button and you see sweeping shots of New York, followed by the bright, colorful interiors of an office; later, a sledgehammer cracking a hole in a wall and a fierce man jumps out of it, growling fiercely. This isn’t the trailer for a new blockbuster film, it’s the recruiting video for Carrot…
Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of…
Outside of the corporate world, the importance of LinkedIn can be a bit of a mystery. For many, the niche network may just seem like an automated email service constantly reminding you that your aunt’s new husband wants to connect with you. For the business set, however, LinkedIn is the Internet’s party palace. From job…
A few years ago, Tumblr founder David Karp said the idea of ads on Tumblr “really turns our stomachs.” These days, his stomach must look like a pretzel, because Tumblr is introducing new ad types at a rapid rate. In April, Tumblr brought Sponsored Stories — Tumblr’s equivalent of Facebook’s Newsfeed Ads or Twitter’s Promoted…
Brands have been keen to the benefits of bringing in journalists to create content for some time, but now, they’re starting to utilize photojournalists, too. A prime example is GE, a brand that’s long been ahead of the curve when it comes to content. Last Friday, September 20th, they invited six influential Instagram photographers/aviation nerds…
Jessica Bennett was a senior editor at Newsweek before joining Tumblr as executive editor, and now is editorial director at Sheryl Sandberg's non-profit, Lean In. The Strategist spoke with Bennett about the transition from journalism to branded content, her new gig at Lean In and how women in media can succeed in leadership.
After 16 years of ad agency life, copywriter Matt Bull took a leap of faith in himself to pursue the path of self-employment.
