10 Content Marketing Takeaways From SXSW
SXSW is a hub of innovation in content marketing, so we compiled the big takeaways from this year's event—and tips for turning these insights into action.
The Content Strategist
Tumblr
Filter
Social Content Lessons From Perrier’s Confusing ‘Party Hub’ on Tumblr
Perrier's new campaign is ambitious, but it's a head-scratcher too.
Tumblr Launches an Ad Agency to Connect Brands With Top Creators
Tumblr's new Creatrs Network looks to be a win-win-win for content creators, advertisers, and readers.
5 Ways the White House Kills It at Content Marketing
After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.
The Biggest Mistake Content Marketers Make Occurs Before They Even Start Publishing
If you leap into hiring a brand editor without first making a plan, you're pretty much just burning money.
Social Media 101: 10 Tips for Small Businesses Just Getting Started
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)
5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
Why Short-Term Content Campaigns Are Doomed to Fail
Content campaigns need a fair amount of time to gain traction, and once that starts to happen, you need the requisite resources to continue to publish consistently and build momentum.
5 Brands That Delight Users in Unexpected Ways
My favorite part of Arianna Huffington's new book, Thrive: The Third Metric To Redefining Success, is when Ms. Huffington talks about eulogies. "It's easy to miss the real point of our lives even as we're living them," she writes. "And it's very telling what we don't hear in eulogies." Those things include making senior vice president, sacrificing kids' little league games to go over those numbers one more time, or my personal favorite: "she dealt with every email in her in-box every night."