2018’s Content Metric of the Year: Time
Every marketer should find a way to tie content to revenue. Content metrics that measure time offer a path to the hard ROI they crave.
The Content Strategist
Time
Filter
The Ultimate Content Marketer’s Guide to Syndication and Licensed Content
Today, syndication is still a big part of traditional media's business model. But like everything else, it's being tugged apart by technology.
What Gallup’s Most Admired People List Tells Us About Forgiveness
Gallup's "Most Admired People" list can tell us a lot about forgiveness.
The Best Branded Content of March
In March, the brand magazine made a big comeback.
7 Things We Learned About Viral Content in 2014
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.
Under Armour and Gisele Discover Content Is the Best Weapon Against Haters
Under Armour is at it again, with Thursday's release of the latest installment in their "I Will What I Want" campaign. Only this time, it's not Olympic athletes or ballerinas at the center.
Snow Fall for All: Scroll Kit’s Co-Founder on the Future of Visual Storytelling
Now that Scroll Kit co-founder Cody Brown has taken a front seat at one of the top international tech publishing companies, we caught up with him to discuss the rise of visual storytelling online, how publishers can build their own in-house tools, and what's next for him at WordPress.
Moneyball II: 4 Bold Brands Reimagining How We Measure Content
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.
Rebelmouse Thrusts Wallflower Homepages Onto The Social Dance Floor
With mobile usage on the rise and more and more people discovering content via social channels, publishers are left with a big question: What do I do with my desktop homepage? Some are even wondering if the homepage is dead. RebelMouse, a tool that can turn a homepage into a “social frontpage,” is one answer.…