Why Content Marketing Works: The One Skill You Need to Master
“Great content" may sound subjective, but it's not.
The Content Strategist
Storytelling
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Tips on How to Plan a Content Marketing Strategy for a Book
A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.
The Big Difference Between the Ads People Love and Ads People Hate
If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love.
4 Elements of Great Storytelling, Backed by Neuroscience
Great storytelling takes risks, keeps us on the edge of our seats, and illuminates the city of our minds. Need more proof? There's actually a science to it.
Why Major Institutions Lost Public Trust, and How They Can Gain It Back
Banks, governments, and media companies lost the public trust. If they want to get it back, they'll have to start telling stories.
The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
In our roundup of marketing, media, and tech stories from April, our staff looks at Silicon Valley struggles, the newest social media movement, and more.
‘The Secret Lives of Tumblr Teens’ and 5 Stories You Should Read
Here's what you missed while wondering how Apple became a champion for human rights...
6 Emotions That Will Make or Break Your Content Strategy
Happiness, fear, and anger are all powerful emotional triggers—as long as you use them in the right situations.