Why Tension Is the Most Important Element of Any Story
Many brands are allergic to tension. They want to tell a story in which things are always good. That's not only inaccurate—it makes for a terrible story.
The Content Strategist
Storytelling
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How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here's how to make the case.
Content Fluency: Why You Should Write For 4th Graders
Every time you tell a story, you're competing for attention with the millions of other stories. So don't make your content feel like homework.
Relatability: The First Step to Great Storytelling
Growing up, every night before bed was a wild trip to the future.
7 Books That’ll Turn Your Marketing Team Into Better Storytellers
Whenever possible, you should trick your team into being better at their jobs with literary bribes. Here are 7 books for marketers that will do just that.
The Traits You Need to Thrive in the New Era of Marketing
As humans, we're storytelling animals. Embracing this part of ourselves is the key to empathizing with our customers, creating content that drives action, and leading teams.
Why Data Storytelling Is Essential for the Modern PR Strategy
“Modern" digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public, and to do that, you need compelling content.
When Will Content Marketing Count as Prestige Art?
There is no measurable ROI for prestige or cultural impact or artistic clout—that's kind of the point.
How to Find Your Brand’s Story
Logos, colors, graphics, and taglines are vestiges of your brand, but finding the right brand story is so much bigger than that. Just ask Charlie Jones.