The Content Strategist
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.…
The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look…
The next time you're writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?
Rudolph the Red-Nosed Reindeer is a perfect product storytelling framework for marketers. Ann Handley breaks it down in this excerpt from her book, Everybody Writes: Your New-and-Improved Go-To Guide to Creating Ridiculously Good Content.
If you want to level up customer engagement and conversion, it's time to tighten up your content. As your prospects move through the buying journey, good storytelling helps ensure your brand is top of mind, especially when it's time to make a purchasing decision.
B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.
In episode 2 of our new content strategy advice show, Ask a Content Strategist, content strategy masterminds Deanna Cioppa and Kat Lisciani join Contently Head of Marketing Joe Lazauskas to dig into your biggest content marketing questions.
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.
As a species, we're programmed for stories. Stories—not statistics—are usually what compel us to care about a cause and take action.
