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The Content Strategist
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Digital Transformation
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Starbucks
Brands
Altruistic Content Marketing: The Good, the Bad, and the Ugly
By
Tessa Wegert
ROI
Evangelizing Content: Everything You Need to Know in One Webinar
By
Joe Lazer
Brands
5 Brands That Know How to Use GIFs
By
Jillian Richardson
Brands
10 Campaigns That Should Win Best Branded Content at Cannes
By
Jillian Richardson
B2C
Mattress Co. Casper Launches New Mag to Investigate Drugs, Experimental Interrogation, and Sleep
By
Dillon Baker
B2C
WeWork’s User-Generated Magazine Is Surprisingly Amazing
By
Natalie Burg
B2C
Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe
By
Joe Lazer
Brands
Why Starbucks Is Trying to Launch a Media Company
By
Aaron Taube
Brands
Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
By
Jordan Teicher
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