Evangelizing Content: Everything You Need to Know in One Webinar
We’re one day away from Q4, or as you might know it, budget season.
Without a doubt, 2015 was the year brands from nearly every industry started to get serious about content marketing. As Tessa Wegert wrote this summer, we saw a class of “New Red Bulls” emerge: Casper, Starbucks, Airbnb, Uber, Marriott, and many others launched legitimate media companies inside their walls. And in particular, we saw waves of companies in finance, insurance, and B2B tech begin to place content at the core of their marketing efforts.
Of course, not every company is that far along. In fact, most aren’t. In a study earlier this year, we found that though 24 percent of marketers were spending over half their marketing budgets on content, another 51 percent were devoting less than a quarter to content marketing.
Ultimately, it’s hard to do content marketing well without a decent budget. And the first step to justifying that budget is evangelizing content within your organization. In the webinar below—based on my “Ultimate Content Marketing Playbook: Evangelizing Content and Setting Yourself Up For Success“—I detail everything you need to know to get started.