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The Content Strategist
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Facebook’s Launching a Super Bowl Content Hub. Will It Work?
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
Content Catchup: How Top Brands Build Their Newsrooms, Red Bull’s Secret Team, and More Must-Reads
Here's what you missed while wondering when your VC-engorged tech company is going to build a cave room that you can hibernate in until April...
Is ‘My Name Is Willie (Beamen)’ the Greatest Piece of Sponsored Content of All Time?
An old-school sports movie and the NFL collide with a young Jamie Foxx and a protein supplement company to create... the boldest, brashest branded content ever?
Meet the Men Behind Red Bull’s Explosive Content
Red Bull and GoPro do some of the most exciting, groundbreaking work anywhere—and the ideas for their content often come from two guys at a small branded content firm.
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."
Why Derek Jeter’s New Sports Site Is Destined to Succeed
Derek Jeter, less than a week removed from Yankees pinstripes, has launched a new media platform that promises to shake up the sports and marketing worlds.
Watch Gatorade Tell a Derek Jeter Story That’s Making Red Sox Fans Tear Up
The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with beautiful results. Today, Gatorade released a thank-you letter to Yankees fans from Derek Jeter in the form of a short video, “Made in New York ft. Derek Jeter.” Shot in black and white, it’s a…
Under Armour and Gisele Discover Content Is the Best Weapon Against Haters
Under Armour is at it again, with Thursday's release of the latest installment in their "I Will What I Want" campaign. Only this time, it's not Olympic athletes or ballerinas at the center.