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The Content Strategist
Accountable Content
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ROI
ROI
How We Built Our Content Marketing Stack to Drive 10x ROI
By
Erin Nelson
Ask a Content Strategist
Ask a Content Strategist: How Do You Create Good Content in a Boring Industry?
By
Joe Lazauskas
Media
The Truth About the ROI of Online Video Ads, in 5 Charts
By
Amanda Walgrove
Brands
Webinar: The Content Marketer’s Guide to Great SEO
By
Joe Lazauskas
ROI
OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
By
Joe Lazauskas and Dillon Baker
ROI
3 Finance Execs Share Their Biggest Content Marketing Challenges
By
Erin Nelson
ROI
The Hidden ROI of Speaking Engagements
By
Ann Fabens-Lassen
ROI
Study: Marketers Are Measuring Their Lead Gen All Wrong
By
Amanda Walgrove
ROI
The Biggest Reason Brands Fail When Tying Content to Business Goals
By
Melissa Lafsky