This One Lead Gen Metric Will Help You Show Marketing ROI
Lead generation is a critical component of many content marketing programs, but it's not always easy to measure. This metric can help.
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The Talent War, and Other Big Content Marketing Trends for 2017
There's finally a professional class that knows how to make content marketing work, and a war for their services is brewing.
Altimeter Study: How to Know When You Have a Mature Content Operation
Marketers love to use the analogy of a well-oiled machine. If you're running a mature content operation, all the parts work together to serve a cohesive unit.
How to Fix a Broken Lead Nurturing Strategy
You wouldn't ask someone to marry you on a first date. So why would you advertise your product to prospects before they show interest?
How Agile Thinking Can Transform Your Content Marketing
Marrying content marketing to more traditional marketing functions sounds simple enough... until you try it.
How We Built Our Content Marketing Stack to Drive 10x ROI
People often ask us: How do you build your marketing stack? How does content translate into business? Here are the answers, with a little help from Drake.
Ask a Content Strategist: How Do You Create Good Content in a Boring Industry?
Stop conflating being authoritative in content marketing with being dry, pedantic, and boring.
The Truth About the ROI of Online Video Ads, in 5 Charts
“If you are unknown, you do need to shout in order to be noticed."
3 Finance Execs Share Their Biggest Content Marketing Challenges
Personalization, execution, measurement and—of course—ROI.