25 Stats Content Marketers Need to Know
Take in the numbers, ye content marketing nerds, and rejoice.
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Content Catchup: Facebook Native Articles, Marriott’s Ambitious New Travel Mag, and More Must-Read Stories
Here’s what you missed while wondering whether Spring is real or just a philosophical construct… The Ultimate Content Strategist Playbook No. 3: Staffing and Launching Your Content Marketing Program In our third Ultimate Content Strategist playbook, we get to the good stuff—the nitty gritty of creating staffing and launching your content marketing operation. Mapping story…
Rising ROI: Why Brands Are Going All-In on Multimedia Content
Visual content isn't only effective for producing engagement and clicks—it might also create more direct sales than other types of content.
Content Catchup: SXSW Buzzwords, YouTube’s Film School, and More Must-Reads
Here's what you missed while looking up all the underground rappers and bands with terrible names that are scheduled to play at Austin house parties for the next week.
10 Content Marketing Buzzwords You’ll Hear Way Too Much at SXSW
Marketers say some truly horrible words. And as SXSW kicks offs, we call out a few of the worst.
The Hidden ROI of Content Marketing Platforms
While content marketing has promise, it also has a problem—but one that can be solved.
5 Basic Metrics to Measure Your Content Marketing ROI
It's simple: If you're not measuring your content marketing ROI, it's impossible to know whether your content program is working.