The Content Strategist
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
Marketing budgets increased as a percentage of revenue in 2022, but that money comes with an increased expectation that marketers prove they're delivering value. In content marketing, that means we need to step up our marketing data analytics approach to show how content delivers business results. Follow this four-step approach to define your strategy.
Today, attribution strategies like "multi-touch" and "omni-touch" are becoming more crucial to truly mapping ROI back to every piece of content. But what about single-touch attribution? Is it time to add this model to the archives of the way we used to do things? Or is there still a place for this model in the complex marketing world we live in?
For most CMOs, the holy grail of content measurement is ROI. Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets easier when you use a platform to keep track of everything in one place: ideation, planning, creation, distribution, and analytics.
A staggering 85 percent of marketers have seen an increased demand for content within the last year.
Copywriting and content marketing use different muscles. Hopefully this article helps you recognize when you need to flex them.
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint,…
In 2021, every brand have to up their content marketing to stand out. Starting today, every marketing leader should have this checklist in their head.
If you fail to sell content marketing internally, your creative plan will never get the buy-in or budget it needs to succeed.
