Tag:

ROI

How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Strategy

How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

By Jordan Friedman
(Im)proving Content’s Impact Using Marketing Data Analytics

ROI

(Im)proving Content’s Impact Using Marketing Data Analytics

By Laura Starita
Single-Touch Attribution: Mapping Marketing ROI Back to Content

ROI

Single-Touch Attribution: Mapping Marketing ROI Back to Content

By Sharla Moody
Prove the value of content by managing the end-to-end process under one roof

ROI

Prove the value of content by managing the end-to-end process under one roof

By Megan Morreale
How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts

Trending

How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts

By Jill Di Donato
Content Marketing vs. Copywriting: What Are the Major Differences?

Storytelling

Content Marketing vs. Copywriting: What Are the Major Differences?

By Mat Zucker
The Art and Science of Content Marketing ROI

ROI

The Art and Science of Content Marketing ROI

By Joe Lazer
The 2021 Content Marketing Checklist

Strategy

The 2021 Content Marketing Checklist

By Joe Lazer
4 Steps That Will Help You Sell Content Marketing to Your Boss

Strategy

4 Steps That Will Help You Sell Content Marketing to Your Boss

By Kat Lisciani